The Fhitting Room®, a high-intensity boutique fitness studio founded in New York City in 2013, has already achieved notable success in the competitive $25 billion fitness market. From its first grueling set of deadlift burpees, Cozen O’Connor has been providing The Fhitting Room® strategic advice about how to protect its valuable intellectual property.
As The Fhitting Room’s unique training system has attracted devoted clients, glowing press and attention from competitors, the firm has successfully helped obtain federal registrations for The Fhitting Room® key trademarks, including its stylized kettlebell logo and its FHIT® and FHIX® marks, as well as helped The Fhitting Room obtain important copyright registrations.
The firm also supports The Fhitting Room®’s in-house efforts to monitor and enforce its trademarks and copyrights against unauthorized users, and has played an important role in helping the company successfully stop infringement. With Cozen O’Connor’s assistance, The Fhitting Room® brand is strong and poised for continued expansion.
The Fhitting Room® founder Kari Saitowitz says that she appreciates Cozen O’Connor’s experience and accessibility. “David Albert is always there when we need him, and he provides practical advice that suits the needs and challenges of a growing company like ours.”